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BROOKFIELD HOMES TOPS J.D. POWER AND ASSOCIATES STUDY
TORONTO (August 13, 2009) - Being named the GTA's top new home builder when it comes to customer satisfaction is terrific but what it really does is underscore Brookfield Homes' 50-year history of delivering on its promises, says company president Sid Kerrigan.
"We have ranked above market average in the J.D. Power and Associates new home buyer satisfaction rankings since the annual study started five years ago," says Mr. Kerrigan, president of Brookfield Homes' Ontario housing division. "We think that trust and quality is what our customers truly value. We often hear that builder reputation is way down the list of what drive's a new home buying decision, but that is just not the case when it comes to what matters most with our customers."
"Being ranked highest is wonderful for both the company and our customers. Our customers can tell their friends they live in a Brookfield Home and now J.D. Power and Associates ranks our company as highest in satisfaction. What is even more important to us is to be consistently at or near the top, year after year, and so far we have achieved that goal. The reality is that we make our customers first - every day".
In the 2009 study, Brookfield achieved a score of 861 (on a 1,000 point-point scale), 187 points above the market average of 674.
"We came into the year with a strong sales backlog, so we knew exactly what we were building, and did not experience any of the delays that can sometimes hold up a construction schedule." Mr. Kerrigan says. "We have some of the top people in the industry working for us, and we let each site act as its own team, so the credit has to go to them for ensuring it all came together".
"We delivered exactly what we promised. That is what homebuyers have come to expect from Brookfield Homes."
Brookfield Homes' achievement was especially impressive in a year when J.D. Power and Associates reported overall buyer satisfaction declined for the first time in the five years it has conducted the study. Although the overall satisfaction rate in the industry fell 36 points this year to an average of 674 points, Brookfield Homes not only sustained its strong performance from 2008, but actually improved its score by 70 points.
According to J.D. Power and Associates: "Brookfield performs particularly well in six of the eight factors that contribute to overall satisfaction: Home readiness; service/warranty staff; construction/site team; physical design; price/value; and sales staff."
Brookfield Homes is currently building in five high quality new home communities located in Oshawa (Hills of Harrowsmith), Bradford (Grand Central), Brantford (Grand Valley Trails), Georgetown (Silver Creek) and in historic Niagara-on-the-Lake (The Village). "What this year's results show is the value we pride ourselves on building into our homes," says Mr. Kerrigan. "We think long term and strive to create enduring value. Drive through any of our communities, and over time, you can tell the difference.
"We firmly believe what we do, we do very well. It is very much appreciated when those that matter most, our own customers, tell us that as well."
For the full J.D. Power & Associates media release please click here.